That would make a good name for a Malm bed surely?
Eradicating any linguistic confusion, the homewares giant’s latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.
The searches were pulled from the most common Swedish searches and used in the “Retail Therapy” campaign.
And naturally, those secretly Googled questions are paired with an Ikea product that could “fix” the problem.
If Inbjudande is just a name your western sentiments simply can’t wrap themselves around, how about a lovely “Too Shy To Ask Someone Out” apron?
Ad agency kestam Holst took motivation from the complications of family relationships of many kinds: The exquisite frustration teenagers cause their parents, the difficulty of financial decisionand even the complexities of how one would confront an unfaithful lover.
All thoughtfully paired with Ikea products.
Products even include a “Related Relationship Problems” tab at the bottom of each page. If you like “He Doesn’t Text Back,” you’ll love “I Need More Men In My Life.”
A full list of the tongue-in-cheek products is available from their website. This white Queen outfit is obviously a must-have.