Ikea replaces product names with love-related Google searches

That would make a good name for a Malm bed surely?

Image: vimeo/IKEA

The Swedish names of Ikea products can be tricky to pronounce, what with their umlauts and silent consonants.

Eradicating any linguistic confusion, the homewares giant’s latest campaign see select products given English alternatives: Frequently Googled relationship problems, of course.

The searches were pulled from the most common Swedish searches and used in the “Retail Therapy” campaign.

And naturally, those secretly Googled questions are paired with an Ikea product that could “fix” the problem.

“How To Stay Married” all for the low low price of $39.99!

Image: ikea retail therapy screenshot

If Inbjudande is just a name your western sentiments simply can’t wrap themselves around, how about a lovely “Too Shy To Ask Someone Out” apron?

Wearing your problems on your front.

Image: ikea Retail therapy screenshot

Ad agency kestam Holst took motivation from the complications of family relationships of many kinds: The exquisite frustration teenagers cause their parents, the difficulty of financial decisionand even the complexities of how one would confront an unfaithful lover.

All thoughtfully paired with Ikea products.

TBH I’d rather sell my organs than discuss finances with a partner.

Image: ikea Retail therapy screenshot

Products even include a “Related Relationship Problems” tab at the bottom of each page. If you like “He Doesn’t Text Back,” you’ll love “I Need More Men In My Life.”

Image: ikea retail therapy screenshot

A full list of the tongue-in-cheek products is available from their website. This white Queen outfit is obviously a must-have.

“In place of a Dark Lord, you would have a queen!”

BONUS: Heres how a VR kitchen could transform holiday shopping

Read more: http://mashable.com/2016/12/09/ikea-retail-therapy-relationship-problems-ad-campaign/

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