Uber users are well aware of Uber’s toxic culture, and it’s affecting whether they’ll use the app

Uber users are watching.

Image: Farrell/BFA/REX/Shutterstock

Uber’s toxic, crumbling corporate culture is making waves outside the tech world.

Uber users are keeping track of everything that’s been happening at Uber’s San Francisco headquarters, and it’s affecting how they see the companyand whether they’ll use the ride-hailing app.

According to research by the media and technology firm Morning Consult, 57 percent of Uber users had heard a lot or some about “claims of bullying, sexism, and sexual harassment at Uber headquarters.”

Morning Consult surveyed 1,652 Uber users from June 15 to 21in the middle of Uber’s most recent scandals, but right before Travis Kalanick resigned from his position as CEO.

Fifty-five percent of Uber users heard about the barrage of executives fleeing the company. Forty-five percent of Uber users knew something about the Department of Justice’s investigation into Uber over Greyball, its program used to track regulators using Uber and skirt regulations. Forty-five percent of Uber users were also aware that another company (Google) sued Uber for stealing its self-driving technology.

Forty percent of users knew about the #DeleteUber campaign that started because of former CEO Travis Kalanick’s involvement on President Donald Trump’s business advisory council. Forty-nine percent of Uber customers knew that Kalanick was caught on tape berating an Uber driver during an argument over Uber’s price-cutting.

This data is important because it shows that Uber’s bad 2017 is breaking through well outside Silicon Valley at a time when the company is still seeking to grow its business.

As a result of all this bad news, 23 percent of customers said they stopped using Uber as frequently, even if they didn’t delete the app. Thirteen percent stopped using Uber entirely, but haven’t deleted the app yet. And 19 percent of Uber users followed through and deleted the app as a result of Uber’s many, many problems. Those numbers aren’t just in reference to the #DeleteUber campaign that lost Uber 500,000 accounts in its first week, but in response to all of Uber’s concurrent scandals.

The one-time Uber users who have abandoned the app (or at least limited their use of it) have some opinions on how Uber could do better.

Twenty-eight percent of respondents said they would consider using Uber again if Uber fired its current CEO and installed new leadership. Well, a day after this survey was completed, Uber did. So maybe they’d try it out again now?

Other Uber users said they’d return to Uber if it had lower prices and better data privacy. For 14 percent of Uber customers, nothing would make them go back.

The lesson here: Uber’s customers are paying attention. If Uber wants to save itself, it better get things under control.

Read more: http://mashable.com/2017/06/22/uber-scandal-awareness-data/

Uber’s scandals, blunders and PR disasters: the full list

The business has actually had a relatively nonstop string of errors, from its questionable CEO to doubtful methods and unwanted sexual advances claims

Uber has actually been rocked by a stable stream of scandals and unfavorable promotion in the last few years, consisting of discoveries of doubtful spy programs, a high-stakes innovation suit, claims of unwanted sexual advances and discrimination and awkward leakages about executive conduct.

The PR catastrophes culminated in CEO Travis Kalanick taking an indefinite leave of lack today and pledges of strong reform that mostly disregarded the ride-hailing business strained relationship with chauffeurs.

Here is a timeline of a few of the most substantial debates.

Boob-er reaction, February 2014

Uber CEO Travis Kalanick dealt with reaction for a sexist joke about his increasing desirability, informing an Esquire press reporter: We call that Boob-er.

Targeting the rival, August 2014

Uber dealt with allegations that it scheduled countless phony flights from its rival Lyft in an effort to cut into its services and revenues. Uber employers likewise supposedly spammed Lyft motorists in an effort to hire them far from the competitor.

The God View scandal, November 2014

Uber executive Emil Michael recommended digging up dirt on reporters and spreading out individual details of a female press reporter who was vital of the business. He later on said sorry . It was likewise exposed that Uber has a so-called God View innovation that permits the business to track users places, raising personal privacy issues. One supervisor had accessed the profile of a press reporter without her consent.

Spying on Beyonc, December 2016

A previous forensic private investigator for Uber affirmed that staff members frequently spied on political leaders, stars and exes, consisting of Beyonc.

Self-owning pilot failure, December 2016

Regulators in California bought Uber to eliminate self-driving lorries from the roadway after the business released a pilot without licenses. On the very first day of the program, the lorries were captured running traffic signals, and biking supporters in San Francisco likewise raised issues about the automobiles developing threats in bike lanes. The business blamed red-light concerns on human mistake, however the New York Times later declared that the business declarations were incorrect which the self-governing innovation stopped working.

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“u-underline”> Uber self-driving cars and truck drives through traffic signal in San Francisco

False marketing, January 2017

Uber was required to pay$20m to settle accusations that the business deceived individuals into owning with incorrect pledges about incomes. The Federal Trade Commission declared that a lot of Uber chauffeurs made far less than the rates Uber released online in 18 significant cities in the United States.

#DeleteUber goes viral, January 2017

A #DeleteUber project went viral after the business raised rise rates throughout a taxi demonstration at a New York airport versus Donald Trumps take a trip restriction. An overall of approximately 500,000 users supposedly erased accounts after the scandal emerged.

Trump ties, February 2017

CEO Travis Kalanick resigned from Trumps advisory council after users threatened a boycott. Kalanick stated: Joining the group was not indicated to be a recommendation of the president or his program however regrettably it has actually been misinterpreted to be precisely that.

Sexual harassment scandal, February 2017

Former Uber engineer Susan Fowler went public with claims of unwanted sexual advances and discrimination , triggering the business to work with previous United States attorney general of the United States Eric Holder to examine her claims . The story triggered prevalent dispute about sexism and misbehavior throughout Silicon Valley start-ups.

Google suit, February 2017

Waymo, the self-driving vehicle business owned by Googles moms and dad corporation Alphabet, submitted a suit versus Uber , implicating the start-up of computed theft of its innovation. The match, which might be a deadly obstacle for Ubers self-governing automobile aspirations, declared that a previous Waymo worker, Anthony Levandowski, took trade tricks for Uber. Uber later on fired the engineer .

<path d ="M4 .6″12l -.4 1.4 c -.7.2 -1.9.6 -3.6 -.7 0-1.2 -.2 -1.2 -.9 0 -.2 0 -.3.1 -.5 l2-6.7 h.7l.4-1.5 4.2 -.6 h. 2l3 12h1.6 zm -.3 -9.2 c -.9 0-1.4 -.5 -1.4 -1.3 c2.9.5 3.7 0 4.6 0 5.4 0 6.5 6 1.3 c0 1 -.8 1.5-1.7 1.5 z”/> Anthony Levandowski, head of Ubers self-driving program, was fired after a suit brought by his previous employeer Waymo. Photo: Eric Risberg/AP

Deceiving police, March 2017

The New York Times reported that Uber for many years utilized a tool called Greyball to methodically trick police in cities where the business breached regional laws. The business utilized Greyball to recognize individuals thought to be working for city companies and performing sting operations, the Times reported. The discoveries caused the launch of a federal examination .

CEO captured chewing out a motorist, March 2017

Kalanick was captured on electronic camera arguing with his own Uber motorist, who grumbled about the trouble earning a living with the business decreasing rates. The embattled CEO chewed out the motorist: Some individuals do not prefer to take duty for their own shit. … They blame whatever in their life on someone else. Best of luck! He later on released an apology and stated he meant to obtain management aid.

Escorts in Seoul, March 2017

Tech news website the Information reported that a group of senior staff members, consisting of Kalanick, checked out an escort and karaoke bar in Seoul in 2014, resulting in an HR grievance from a female marketing supervisor. Customers at the bar normally choose females to sing karaoke with prior to taking them house.

Spying on the competitor, April 2017

News dripped of a secret program that Uber internally called Hell that permitted the business to spy on its competing Lyft to discover chauffeurs working for both business and to assist guide them far from the rival.

Underpaying chauffeurs, May 2017

Uber accepted pay chauffeurs in New York City 10s of countless dollars after confessing underpaid them for more than 2 years by taking a bigger cut of fares than it was entitled. The typical payment per motorist is anticipated to be about $900.

Twenty workers fired, June 2017

Uber exposed that it had fired more than 20 workers following an examination into the unwanted sexual advances claims and workplace culture.

Questioning a rape victim, June 2017

Reports exposed that a leading Uber executive had acquired the medical records of a female who was raped by an Uber chauffeur, supposedly to cast doubt upon the victims account. The executive, Eric Alexander, was fired after reporters discovered of the event, inning accordance with tech site Recode and the New York Times. The female later on took legal action against the business for breaching her personal privacy rights and maligning her.

A vigil in Delhi kept in assistance of a female who was raped by her Uber motorist in the Indian capital. Picture: Anindito Mukherjee/REUTERS

Kalanick departs of lack, June 2017

Kalanick revealed that he would take an indefinite leave of lack as the business launched a damning report on workplace culture that advised Uber evaluation and reallocate the CEOs obligations.

Board members sexist joke, June 2017

David Bonderman resigned from Ubers board after he made a sexist joke throughout an all-staff conference about reforming the business and fighting unwanted sexual advances. The investor had actually joked that there was most likely to be more talking with another lady on the board. He stepped and asked forgiveness down hours later on.

Read more: https://www.theguardian.com/technology/2017/jun/18/uber-travis-kalanick-scandal-pr-disaster-timeline